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At what point in the completely nightmarish process of online dating does one decide that it’s worth spending money on making that experience slightly less terrible? But a free-for-all doesn’t pay, which is why if you’ve ever spent time on Bumble, Ok Cupid, Coffee Meets Bagel, or any of the other zillion apps promising to make us feel a little less lonely, you’ve likely seen ads for a mysterious paid version of the very same service.

“Lots of guys that I would not think were into kink were on the app,” she adds.

A week-long trial of Bumble Boost cost her about , which led to a month-long package (about ) and then a three-month package (about ).

For Hannah, the biggest benefit was seeing who liked her before making the commitment to like them back.

The ego boost worked, however: “Seeing who has liked you is kind of wild; it’s completely overwhelming but it was very, interesting.” For 23-year-old writer Dylan, the draw of Grindr Xtra was expanding the radius of potential matches.

In New York City, where he’s based, the free version of the location-based app only showed him profiles within a couple of blocks.